Every landing page the team has made or is making. Open one to keep working, or start fresh.
| PAGE | PERSONA | STATUS |
|---|
Pick the knowns. Choose a persona from the Brain — or describe a new one and Hopkins researches it before he writes.
Cacao + chai + 4 mushrooms. 1/7th the caffeine of coffee.
Claims library first, then Hopkins writes for it.
Claims library first, then Hopkins writes for it.
Writes the whole page: hero + 7 reasons on a persuasion arc, image in every section. Built for cold traffic.
Persona remix of the live Rise-2 page. Listicles first — one format, mastered.
Type the concept — "premenopausal women" — plus any notes. Hopkins researches the vault and drafts a persona you keep.
Late 30s, coffee loyalist, allergic to woo.
Six coffees a day, calendar-shaped life.
Launch runs the claims review one final time, freezes the page exactly as designed, and puts it live. Relaunching after edits updates the same URL.
Every chosen image side by side. If one frame looks like a different photographer took it, click it and re-choose.
A second set of eyes reads every chosen frame for AI tells: warped hands, invented label text, wrong drink color, the glossy look.
Checking connection…
Personas, products, claims, voice, templates, playbook. Edits shape future drafts — approved pages never change.
Who's this page for? A phrase is enough — Hopkins mines 70K reviews and the product docs, drafts the persona, and saves it to the Brain for next time.