Everything auto-saves as you work. Publishing freezes the page exactly as it looks right now — the snapshot link and your Shopify draft update together. Keep editing freely after; nothing changes live until you republish.
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Every chosen image side by side. If one frame looks like a different photographer took it, click it and re-choose.
A second set of eyes reads every chosen frame for AI tells: warped hands, invented label text, wrong drink color, the glossy look.
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Who's this page for? A phrase is enough — Hopkins mines 70K reviews and the product docs, drafts the persona, and saves it to the Brain for next time.