Every landing page the team has made or is making. Open one to keep working, or start fresh.
| PAGE | SCORE | STATUS |
|---|
Pick the knowns. Hopkins takes it from there — persona depth, pain, angle, vibe — in conversation.
Cacao + chai + 4 mushrooms. 1/7th the caffeine of coffee.
Arrives after the pilot — claims library first.
Arrives after the pilot — claims library first.
Writes the whole page: hero + 5–9 reasons, image in every section. Built for cold traffic.
Changes the hero, ritual section, and persona-relevant FAQs. The other 12 sections stay canonical.
Late 30s, coffee loyalist, allergic to woo.
Six coffees a day, calendar-shaped life.
He drafts the persona doc with you in Phase 2.
Personas, products, claims, voice, templates, playbook. Edits shape future drafts — approved pages never change.