MUD\WTR — LANDING PAGE STUDIO
Pages.
Every landing page the team has made or is making. Open one to keep working, or start fresh.
LOADING…
| PAGE | PRODUCT | PERSONA | TEMPLATE | STATUS | OWNER |
|---|
NEW PAGE — SETUP
The facts first.
Then we talk.
Pick the knowns. Choose a persona from the Brain — or describe a new one and Hopkins researches it before he writes.
2PRODUCT
LIVE — CLAIMS LIBRARY LOADED
Original :rise
Cacao + chai + 4 mushrooms. 1/7th the caffeine of coffee.
COMING SOON
Coffee +
Claims library first, then Hopkins writes for it.
COMING SOON
Matcha
Claims library first, then Hopkins writes for it.
3PAGE TYPE
THE SPECIALTY — SCHEMA FROM LIVE PAGE ✓
Listicle
Writes the whole page: hero + 7 reasons on a persuasion arc, image in every section. Built for cold traffic.
COMING SOON
Landing Page · Rise-2
Persona remix of the live Rise-2 page. Listicles first — one format, mastered.
4PERSONA — WHO'S THIS PAGE FOR?
NEW / CUSTOM
Custom Persona
Type the concept — "premenopausal women" — plus any notes. Hopkins researches the vault and drafts a persona you keep.
FROM THE BRAIN
Skeptical Dad
Late 30s, coffee loyalist, allergic to woo.
FROM THE BRAIN
Burnt-Out PM
Six coffees a day, calendar-shaped life.
1 · WRITE
→
2 · DESIGN
→
3 · LAUNCH
HOPKINS — THIS PAGE'S THREAD●
RAW MATERIAL — AWAITING THE DRAFT
THE PAGE — CLICK TO JUMP
Final Brief — —
PUBLIC PREVIEW —not created yet
COPY VIEW
LIVE PREVIEW
⧉ COPY THE WHOLE PAGE
◻ DESKTOP
▯ MOBILE
—
CLICK ANY TEXT TO EDIT · CLICK ANY IMAGE TO CHOOSE FROM THE SHOOT
STAGE 3 — LAUNCH
Ship it.
Launch runs the claims review one final time, freezes the page exactly as designed, and puts it live. Relaunching after edits updates the same URL.
THE CONTACT SHEET — ONE SHOOT?
Every chosen image side by side. If one frame looks like a different photographer took it, click it and re-choose.
PHOTO QA — THE MACHINE'S PASS
A second set of eyes reads every chosen frame for AI tells: warped hands, invented label text, wrong drink color, the glossy look.
SHOPIFY
Not connected yet. The page lives on a Cloudflare URL for now; once Shopify is wired, LAUNCH publishes there too.
SETTINGS — EVERYTHING HOPKINS KNOWS
The Brain.
Personas, products, claims, voice, templates, playbook. Edits shape future drafts — approved pages never change.
TEMPLATES — DERIVED FROM THE LIVE PAGESevery section, every image slot, variable vs locked