Hopkins
SCIENTIFIC ADVERTISING, AT MACHINE SPEED
Hopkins
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THE BRAIN / SETTINGS
CLASSIC HOPKINS (V1)
SIGN OUT
PAGES
RAW MATERIAL — AWAITING THE DRAFT
◻ DESKTOP ▯ MOBILE
BUTTON COLOR
BUTTON TEXT
ACCENT — SMALL LABELS
PAGE DETAILS
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EVERY EDIT AUTO-SAVES ✓
HOPKINS●
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HOPKINS IS BUILDING
warming up…
this usually takes 3–4 minutes · watch it come together
PUBLISH — PRE-FLIGHT
PUBLISH
Ship it.
STATUS
MUDWTR.COM — SHOPIFY

Checking connection…

PRE-FLIGHT
THE CONTACT SHEET — ONE SHOOT?

Every chosen image side by side. If one frame looks like a different photographer took it, click it and re-choose.

PHOTO QA — THE MACHINE'S PASS

A second set of eyes reads every chosen frame for AI tells: warped hands, invented label text, wrong drink color, the glossy look.

SHOPIFY

Checking connection…

NEW PERSONA — HOPKINS RESEARCHES, YOU KEEP IT✕ CLOSE

Who's this page for? A phrase is enough — Hopkins mines 70K reviews and the product docs, drafts the persona, and saves it to the Brain for next time.

HE DRAFTS IT, THE PAGE STARTS, YOU CAN PUSH BACK IN THE THREAD.
FULL PREVIEW
IMAGEDONE ✓
✎ Direction & reshoot
⬆
Upload from your computer
JPG, PNG or WebP · up to 12MB · best for real product or label shots
CROP FOCUS every image fits the 4:5 frame — this sets what stays
THREE TAKES✕ CLOSE
HOPKINS — THIS PAGE'S THREAD▾ MINIMIZE
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