Name it, pick the product and page type, then describe who it's for. Hopkins researches that exact person and writes the page.
1WORKING TITLE
2PRODUCT
LIVE — CLAIMS LIBRARY LOADED
Original :rise
Cacao + chai + 4 mushrooms. 1/7th the caffeine of coffee.
COMING SOON
Coffee +
Claims library first, then Hopkins writes for it.
COMING SOON
Matcha
Claims library first, then Hopkins writes for it.
3PAGE TYPE
THE SPECIALTY — SCHEMA FROM LIVE PAGE ✓
Listicle
Writes the whole page: hero + 7 reasons on a persuasion arc, image in every section. Built for cold traffic.
COMING SOON
Landing Page · Rise-2
Persona remix of the live Rise-2 page. Listicles first — one format, mastered.
4WHO'S THIS PAGE FOR?
Hopkins researches this exact person against 70,000 reviews, the science, and the claims shelf — then writes to them. Rough is fine; the more you give, the sharper the page.
Hopkins
researching the persona
70,000 reviews · the science · the claims shelf
building your page · this takes a moment
PAGES
RAW MATERIAL — AWAITING THE DRAFT
◻ DESKTOP▯ MOBILE
BUTTON COLOR
BUTTON TEXT
ACCENT — SMALL LABELS
PAGE DETAILS
—
EVERY EDIT AUTO-SAVES ✓
HOPKINS●
—
Hopkins
warming up
usually 3–4 minutes · watch it come together
THE PAGE — CLICK TO JUMP
Final Brief — —
PUBLIC PREVIEW —not created yet
COPY VIEWLIVE PREVIEW⧉ COPY THE WHOLE PAGE
PUBLISH — PRE-FLIGHT
PUBLISH
Ship it.
PUBLISH TO MUDWTR.COM
PRE-FLIGHT
THE CONTACT SHEET — ONE SHOOT?
Every chosen image side by side. If one frame looks like a different photographer took it, click it and re-choose.
PHOTO QA — THE MACHINE'S PASS
A second set of eyes reads every chosen frame for AI tells: warped hands, invented label text, wrong drink color, the glossy look.
NEW PERSONA — HOPKINS RESEARCHES, YOU KEEP IT✕ CLOSE
Who's this page for? A phrase is enough — Hopkins mines 70K reviews and the product docs, drafts the persona, and saves it to the Brain for next time.
HE DRAFTS IT, THE PAGE STARTS, YOU CAN PUSH BACK IN THE THREAD.
FULL PREVIEW
ANNOUNCEMENT BAR — TOP OF THE PAGE✕ CLOSE
The strip at the very top, styled like mudwtr.com. Set the promo message and where it links. Defaults to the current discount.
STYLED TO MATCH THE SITE. SAVED PER PAGE.
BUTTON — WHERE IT SENDS PEOPLE✕ CLOSE
Each button has its own destination — pick one for this button:
STAY ON THE PAGE
Scroll to the buy box
Glides the reader down to the offer section on this page. The classic listicle move.
SAFEST — WHAT THE LIVE PAGE DOES TODAY
Product page
Opens the Starter Kit page with the full Summer Sale ($25 off) presentation. Shopper confirms there.
ONE LESS STEP
Add to cart
Drops the Starter Kit subscription into the cart and slides open the site cart. The $25 Summer discount applies automatically at checkout.
FASTEST — SKIPS THE CART
Straight to checkout
Starter Kit subscription straight to checkout, $25 Summer discount applied. Nothing in between.
ANYTHING ELSE
Custom link
Any URL, a /path on mudwtr.com, or a #section-anchor on this page.
SAVED PER PAGE — PUBLISH USES THIS TOO.
IMAGEDONE ✓
HOPKINS IS SHOOTING — THREE FRAMES
✎ Direction & reshoot
MOOD
LOADING THE LIBRARY…
⬆
Upload from your computer
JPG, PNG or WebP · up to 12MB · best for real product or label shots