Every landing page the team has made or is making. Open one to keep working, or start fresh.
| PAGE | PERSONA | STATUS |
|---|
Pick the knowns. Choose a persona from the Brain — or describe a new one and Hopkins researches it before he writes.
Cacao + chai + 4 mushrooms. 1/7th the caffeine of coffee.
Claims library first, then Hopkins writes for it.
Claims library first, then Hopkins writes for it.
Writes the whole page: hero + 7 reasons on a persuasion arc, image in every section. Built for cold traffic.
Persona remix of the live Rise-2 page. Listicles first — one format, mastered.
Type the concept — "premenopausal women" — plus any notes. Hopkins researches the vault and drafts a persona you keep.
Late 30s, coffee loyalist, allergic to woo.
Six coffees a day, calendar-shaped life.
Personas, products, claims, voice, templates, playbook. Edits shape future drafts — approved pages never change.
Who's this page for? A phrase is enough — Hopkins mines 70K reviews and the product docs, drafts the persona, and saves it to the Brain for next time.